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Transforming Medical Engagements at ASCO 2024

By Hailey Ingraham June 14, 2024 6 min read

Learn how Event Cadence is revolutionizing the medical congress experience with advanced features and exceptional support.

Our team was thrilled to return to the windy city for our 8th ASCO Medical Congress! At Event Cadence, we continuously strive to deliver cutting-edge event technology solutions that empower our customers to crush their objectives. This year’s congress was yet another testament to our commitment to excellence and innovation.

Get the Gist

  • Features that Win: The Event Cadence platform excels in seamless appointment scheduling, ensuring every interaction is perfectly coordinated, accurately tracked, and fully visible across your organization.
  • Numbers Don’t Lie: Our platform facilitated over 4,000 confirmed appointments in 100+ rooms in the McCormick Center and beyond!
  • Unmatched Support: Our Customer Success Team and team of contractors provided outstanding support for our customers, ensuring flawless execution of their engagements.
  • Actionable Analytics: Our platform’s advanced reports deliver valuable insights into engagement metrics and performance, empowering our customers to refine their planning and enhance future events.

Platform Excellence: Seamless Appointment Scheduling

Our presence at ASCO 2024 was marked by the successful support of 9 pharmaceutical accounts, each with distinct goals and expectations. Leveraging the robust features of the Event Cadence platform, we facilitated over 4,000 confirmed appointments, sparking significant interactions and fostering collaboration within the medical community.

The planning and management capabilities of our platform played a crucial role in orchestrating these engagements. With over 100 rooms across different accounts, the Event Cadence platform ensured that every logistical detail was meticulously handled, from room bookings and check-ins to technology support. Our team of 40 onsite professionals worked tirelessly to guarantee that everything ran without a hitch.

There is truly nothing else like our platform on the market. Our customers love the seamless experience of booking appointments. The Event Cadence platform takes into account availability across key team members, checks room availability, and tracks all appointments within the platform. It can automatically send scheduling links to healthcare professionals (HCPs) that reflect everyone’s availability in the organization, send appointment reminders, and provide walking directions. These comprehensive features ensure that every aspect of the appointment process is streamlined and efficient, making Event Cadence the preferred choice for our customers.

Unmatched Support: A Team Dedicated to Your Success

Preparation for such a monumental event required strategic planning and customization. In the months leading up to ASCO, our Customer Success Team, in collaboration with our platform’s advanced features, dedicated extensive resources to strategizing and tailoring solutions to meet our customers’ specific needs.

As ASCO 2024 commenced, the capabilities of the Event Cadence platform were on full display. Attendees utilized our mobile app, web version, and iPads to navigate the congress seamlessly. The platform’s intuitive design ensured that participants always knew where to be and when, enhancing their overall experience.

Our innovative Appointments feature facilitated meaningful connections between pharmaceutical companies and healthcare professionals, promoting networking, knowledge exchange, and potential collaborations. The result was a dynamic and interactive environment that spurred new ideas and advanced medical research.

Actionable Analytics: Insights to Drive Future Success

One of the standout features of the Event Cadence platform is its ability to provide comprehensive post-event analytics. Our customers gained valuable insights into engagement metrics, lead generation, and overall performance. This data-driven approach allowed them to evaluate their success and make informed decisions for future events.

Delivering Exceptional Results

Our unwavering commitment to excellence was evident in the positive outcomes achieved by our customers at ASCO 2024. By harnessing the power of our event technology solutions, they optimized their presence, leading to increased engagement, higher lead conversion rates, and enhanced brand visibility.

Let’s recap the impressive statistics and compare them with last year:

  • 2024: 9 accounts, 40 dedicated onsite team members, 4,059 confirmed appointments, 105 managed rooms
  • 2023: 6 accounts, 30 dedicated onsite team members, 3,110 confirmed appointments, 95 managed rooms

The significant growth in our numbers from last year underscores the increasing impact of our technology and services.

Looking Forward

As we conclude our journey at the ASCO Medical Congress, we’re filled with excitement for what lies ahead. We extend our sincere thanks to our customers and partners for their trust and collaboration. We eagerly anticipate future opportunities to push the boundaries of event technology and continue supporting the healthcare industry on a global scale.

Chicago, you’ve been amazing, and we can’t wait to be back!

Contact us today to learn more about how the Event Cadence platform can elevate your next event and drive exceptional results.

Hailey Ingraham
Hailey Ingraham
Hailey is the Lead of Marketing Operations at Cadence. She is known for her creative copywriting and her bubbly, optimistic personality. Her dream event is a beach music festival with lots of dancing, and she'll never get tired of listening to anything by Harry Styles.
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Hailey is the Lead of Marketing Operations at Cadence. She is known for her creative copywriting and her bubbly, optimistic personality. Her dream event is a beach music festival with lots of dancing, and she'll never get tired of listening to anything by Harry Styles.