Customers
The industry's only Customer Database that's actionable in planning your event engagements and capturing leads on-site.

Build genuine relationships with new and existing customers.
Virtual or in-person conferences, congresses, and trade shows are golden opportunities to build genuine relationships with existing customers and new leads. Nearly every sales organization has a customer database in one form or another, but these typically do not allow for actionable appointment scheduling or the ability to capture leads onsite. We built Customers to make any size company more efficient in identifying and engaging with customers at events, which leads to actionable follow-up by the organization.
Connect with existing customers and purposefully target new ones with detailed customer profiles and engagement history.
Cadence’s intelligent importing and customer matching simplifies an otherwise pesky process.

Creating Customers with Ease
Create a new customer profile in seconds from your computer or phone.
Integrating your CRM
Don't start from scratch! Keep all your precious customer information in one place.
Leads Captured On-Site
Aim. Point. Capture! Scan a new customer's QR code to automatically create a new customer profile.
Everything you want to know about your customers in one place.

Contact Info & Biography
View up-to-date customer biography & contact information.
Custom Fields
Display only the most important information in your customers' profiles.
Engagement History
View all previous and upcoming engagements your organization has had with a customer.
Stay up-to-date on which customers will be where.

Customer Lists
Easily create lists of customers based on specific business priorities, such as advisory boards, clinical studies and investigators.
Refining the List
Effortlessly refine the list of customers by customer type, region, country, last engagement date, and other custom fields.
Attending / Not Attending
Automatically compile accurate attendee lists by being notified which of your customers are attending the upcoming congress.
Additional Features
Import Customers
Export Customers
Point of Contacts (Internally)
Follow Customers
Copy Customer Profile Link
Custom Fields
Product Interests
Information Requests
Notes
Integrations

Salesforce
Veeva CRM
Veeva Oncology Link

“The Cadence team was incredibly responsive and helpful throughout the process, from set-up to event follow-up. It felt great to have them cheering us on remotely! We couldn't have done it without them!
”
Director of Learning and Development, SMCP

“I loved the way you can customize everything. Everything could be specifically geared for our audience.
”
Executive Director, Association of Club Catering & Event Professionals

“At my last company, there was no transparency around interactions at congresses. Now, with Cadence, our teams aren't siloed and can collaborate on maximizing visibility and conversations at these key events.
”
Associate Director, Global Oncology
Meet our Team
Our customer success team will work with you every step of the way, from guiding you through the planning process to delivering an exceptional event experience.
Schedule a free consultation with one of our customer success managers to learn more about how our team can support your event.
