Viral Event Trends: How to Make Your Event Share-Worthy
By Cora Gold June 10, 2024
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Social media gives you a powerful tool for promoting events. You can use it to build anticipation before an event, improve participation during it and even keep the hype going afterward. However, making your event share-worthy takes effort on your part.

A viral event starts with a concentrated strategy. Here are the top trends to use in your planning process that make your event more share-worthy.

1. Decide Which Groups to Target

The key to successful online promotion is finding the groups most likely to share an interest in your event. When these groups share your enthusiasm for it, they’re more likely to share posts you make or contribute their content to promoting it. Consider your event’s value and make a broad picture of your ideal attendees.

Use this persona to find and reach out to Facebook and LinkedIn groups that might share an interest. Refrain from marketing your event to them. Instead, contribute to the group and ask for feedback so they feel involved in the planning process.

Whether you use LinkedIn or Facebook may depend on your audience. LinkedIn often appeals to a younger demographic with higher education, while Facebook appeals to older groups.

2. Get Help From Influencers

Social media influencers have a large following and expertise in their particular industry. These content creators have access to an expansive audience they can shape the behaviors and attitudes of.

Get influencers involved in your event by asking them to share posts or content about it in their own words. Their large followings often lead to viral moments. Invite them to your event and encourage them to share content throughout the day for a unique perspective on the experience. Find influencers that match your industry, as their audiences are most likely to be interested.

3. Use Innovative Technology

People like events that use new technologies in relevant and creative ways. When you incorporate it into yours, you increase your chances of going viral. These technologies improve the in-person value of the event while making it more appealing to online audiences.

Consider using immersive virtual or augmented reality filters to add fun interactive elements. For example, you can use LED screens to broadcast your social media feeds and run a contest or interactive Q&A online. These strategies can encourage attendees to share posts about the event online and show everyone else what they’re missing. 

4. Choose Relevant Hashtags

Posts with hashtags allow social networks to categorize your content and share it with the audiences most likely to engage with it. Pick relevant hashtags for your business and industry before you post. When you share, follow hashtag best practices across your social media platforms to expand the reach of social posts.

You could even generate a unique hashtag for your event or brand name, and encourage guests to share content using the hashtag. This practice allows you to spread posts to people interested in your topic. When you use at least one hashtag in your Instagram post, you can gain 12.6% more engagement than posts without, so it’s a valuable strategy.

5. Mix Paid and Organic Promotions

Paid and organic social media promotion work together to achieve results for your marketing efforts. Organic posts might include:

  • Event details
  • Speaker highlights
  • Video sneak peeks
  • Promotional offers

Combine regular organic posts with paid social media. Paid social media advertisement allows you to target your audience more directly and quickly, making it a valuable addition for time-sensitive promotions like events.

Start posting and using paid advertising long before the event. When you start early, you build anticipation and grow your interested audience. During your promotions, use metrics to determine campaign success. Adapt anything that doesn’t work to keep the upward momentum going.

6. Pick a Unique Concept

Get people talking online by stepping outside the norm in your industry. Consider what events usually look like for particular types of businesses and innovate on that concept to find something that stands out.

This approach requires research to discover what’s out there and the gaps you can fill. Avoid using a unique idea from someone else, as people often quickly notice plagiarism. Promoting your unique concept will build interest in your event. People might share, engage with or make content about an idea they’ve never seen before.

7. Show Your Personality

A consistent online presence makes you more likely to achieve viral success in your posting. Consider your colors, logos, design and writing elements. Make them fit the event’s tone and keep them the same across every social platform you use. You want people to identify your event quickly across all social media.

On sites with images — like Instagram — you can further showcase your personality through the photos you take. Here are a few best practices to follow when snapping pictures:

  • Use informal photo dumps for a casual way to show off the event planning process.
  • Share authentic posts rather than heavily curated feeds.
  • Use minimal editing to showcase the natural beauty in your photos.
  • Refrain from overwhelming followers with constant event posts and promotions.
  • Lean into a particular aesthetic rather than trying to be like every other event.

8. Get High-Caliber Speakers

If your event type involves hiring speakers, choose ones that make your audience excited. Select someone well-known by most people or who stands out in your niche. When you get people excited about your speaker, they’re more likely to share and talk about your event online.

9. Make Content Shareable and Available Offline

During the event, take videos of speakers or activities that occur. Making these videos and other content available online can make you go viral after the fact. People who missed your event may appreciate a glimpse at what happened, sharing your content with others and creating viral moments that make people want to attend the next one.

10. Ask for Help From Your Audience

Event promotion can be a team effort. Ask your audience to help in exchange for a relevant award, like tickets to your event. Announce a competition like a poster design — the winner with the best poster will get the prize. Share the winning poster and runners-up to promote the event and recognize those who contributed.

Make Your Next Event Go Viral

A viral event is more than a fluke — it’s the product of hard work and dedication in online and offline promotions. Follow the promotion tips above to build anticipation before your event, keep people engaged during it and keep them talking once it’s over.

Event Cadence

Event Cadence is the all-in-one platform for virtual, in-person, and hybrid events. Want to learn more? Schedule a demo with our team.

Cora Gold
Cora Gold
Cora Gold is a freelance event and wedding planning writer, as well as the editor of women’s lifestyle magazine, Revivalist. Connect with Cora on LinkedIn and Twitter.
Cora Gold is a freelance event and wedding planning writer, as well as the editor of women’s lifestyle magazine, Revivalist. Connect with Cora on LinkedIn and Twitter.