Reconstructing the In-Person Event

As excited as some people are to get back to in-person events, others are terrified that they might be unnecessarily putting attendees at risk. BUT, if you rethink the way in-person events can be done entirely, you CAN host a safe, effective event without a worry.

In this session with Melissa Park, you will learn the top 5 lessons she learned during the COVID era, and how people can reconstruct in-person events in creative, new ways. Enjoy the whole session video above, or read below for some of the highlights:

A High-Level Journey of Melissa Park’s Career (1:08)

With experience at different event companies, Melissa opened her own shop at the age of 26 in Australia. Park found great success, but always had dreams of making it to the United States. She moved to the states in 2014 to work at a tech start up, and after two years, decided to leave again to pursue her own endeavors. In 2017, she revitalized Melissa Park Events, offering end-to-end event management services, and she seamlessly executed large-scale conferences, strategic sponsorships, and innovative brand activations.

I specialize in elevating brands, amplifying corporate messages and transforming struggling events into extraordinary must-attend experiences.

Melissa Park

Event Producer

The Top 5 Lessons from Riding the Corona-Coaster (3:34)

Lesson One: Let it out!
It’s okay to be frustrated. Feel all the feels, then move on!

Lesson Two: Move your body, change your mind.
It doesn’t matter the workout, just get your heart rate up. This is proven to relieve stress and clear the mind.

Lesson Three: Set Boundaries & Switch Off
When starting out, most people are yes people. But saying yes to everything can leave you burnt out and resentful. Implement, “If it’s not a hell yes, it’s a no” policy, and watch your life change for the better.

Lesson Four: Assess & Reset
Take the time to assess and ask yourself these questions: How are you tracking against your goals? What has been helpful and was has been hurtful? What has been a waste of time? And what opportunities has covid created for you?

Lesson Five: Progress over Perfection
Cut yourself some slack! Make a list of what you need to do and check them off one at a time. You’ll feel much more accomplished than trying to tackle one monster project.

To learn more, check out this 7-module, self-paced masterclass with tools, tactics, and templates used to produce SOLD OUT events around the globe.

A COVID Safe Event Concept (8:50)

Park went back to the drawing board and resurfaced one of her old models from 2008 that was inspired by music festivals and tours. She decided it was time to get events back on the road—literally! Park plans to use a convertible truck to host an upcoming event. The truck converts into a main stage and tables and chairs will also be provided. Learn more here.

Key takeaways:

• Don’t have an event just for event’s sake. Make sure that there’s a purpose and tie each element of your event back to that purpose when planning.
• Open air is the way to go! An outdoor event (if applicable) is much safer to implement.
• Upgrade the catering. No one wants a boring old PB&J, spice it up with high end salads, dessert tasting boxes, and more. Be sure to include utensils and napkins in the box, so it’s all just grab and go.
• Be sure to check city permits!
• Have attendees preregister with negative test results within 3 days of the event.

Watch the full video for more tips on how to reimagine in-person events. If you want to learn more about Melissa Park and Melissa Park Events, click here.

Love the look of the session’s video? Explore what Cadence and its partners can do for your event’s branding and flow, and book a demo today!