Powering Precision at Scale: Event Cadence at ASCO 2025

There’s nothing quite like the energy of ASCO — the pace, the complexity, the sheer volume of critical conversations happening all at once.

This year, Event Cadence was right in the mix, helping life sciences teams cut through the chaos and execute with clarity. From seamless appointment scheduling to real-time visibility across engagements, our platform brought structure to the madness and made every moment count.

Get the Gist

📈 Big Impact: 14 accounts supported across 133 rooms with 35 team members onsite.

⚙️ Engagement, Streamlined: Our Appointments Suite made every HCP interaction count.

💡 Platform Intelligence: Actionable insights and visibility into every touchpoint.

🎳 Team Spirit: We wrapped with bowling and karaoke — because work hard, play hard.

🗓️ Just the Beginning: ASCO is one chapter in a full year of Cadence-powered engagements.

ASCO 2025: Strategic Scale Meets Seamless Execution

We returned to Chicago for our 9th year supporting the ASCO Medical Congress, and this time, we scaled our impact like never before. With 14 pharmaceutical accounts, 133 managed rooms, and a dedicated crew of 35 Event Cadence team members onsite, we empowered our customers to engage, connect, and deliver with precision.

Whether across private meeting rooms at the McCormick Place campus, nearby hotels, or the buzzing exhibit floor, our customers relied on Event Cadence’s Appointments and Engagements Suite to orchestrate every interaction. From strategic stakeholder sessions to high-volume HCP meetings, our platform kept the complexity invisible — and the outcomes measurable.

The Platform That Makes It Possible

What sets Event Cadence apart? It’s more than room bookings and scheduling tools, it’s a comprehensive ecosystem that helps pharmaceutical teams coordinate across functions, avoid conflicts, and track engagement outcomes in real time.

1. Smart Appointment Scheduling: Eliminate guesswork with auto-synced availability across internal teams and room resources.

2. Conflict Detection: Flag and resolve scheduling overlaps before they become issues.

3. Integrated Tools: Centralize calendar views, session access, walking directions, and real-time updates — all in one place.

4. Engagement Visibility: Know who met whom, where, and why, ensuring Medical, Commercial, and Congress teams are aligned.

Every engagement captured at ASCO now lives within the Cadence platform, where it can be reviewed, analyzed, and tied back to your broader event strategy.

Year-Round Visibility, One Platform

While ASCO is a major milestone, it’s just one of many touch points in the Cadence-enabled ecosystem. We’re proud to introduce Ensemble — Event Cadence’s newest product offering built to power smarter event and engagement management across the calendar year.

Whether you’re managing 100+ rooms at a congress or hosting 1:1 KOL briefings, the platform gives you:

1. A single source of truth for all engagements: past, present, and future

2. Custom event types to reflect internal workshops, investigator meetings, MSL sessions, and more

3. Analytics dashboards that provide clarity across business units

4. The ability to track outcomes longitudinally helping Medical Affairs, Commercial, and Operations teams stay in sync

Delivering More Than Tech: Our Team in Action

ASCO prep began months in advance. From white-glove onboarding and tech configuration to hands-on onsite support, our Customer Success team and trusted contractors showed up in full force, ensuring every customer was set up for success.

Behind the scenes, our 35-person crew kept things running like clockwork. They handled everything from last-minute schedule shifts to iPad troubleshooting, all with the professionalism and poise our clients have come to expect.

And when the final sessions wrapped? We celebrated with bowling, karaoke, and cheers to another successful year, because the best teams know when to work hard and have fun!

Looking Back and Ahead

Last year, we supported 9 accounts at ASCO. This year, we partnered with 14. That kind of growth reflects more than just numbers. It shows the trust our customers place in us and the strength of the solutions we’re building together. We’re proud to be part of their journey and excited for what’s ahead.

Ready to Elevate Your Engagements?

ASCO 2025 was a powerful reminder that healthcare engagement is evolving, and Event Cadence is at the center of that transformation. With unmatched visibility, intuitive tools, and a team that truly cares, we’re helping pharmaceutical teams make every moment count.

📩 Let’s talk about how Event Cadence can support your KOL outreach strategy year-round and across every type of engagement.

Until next year Chicago!