In this Cadence Collective replay session, you’ll learn from two incredible women: Allison Geisinger, VP of Development & Events at Powered by Professionals – a fundraising and event management company that specializes in helping charities and non-profits, & Shanna Gumaer, COO at Project Morry – a non-profit that empowers young people from under-resourced communities in the tristate area to envision and establish a positive future.
Watch the whole session above, or read on for some of the highlights of The Non-Profit Perspective session:
How to Overcome Challenges of Virtual Fundraising Events
As the world shut down and non-profits were tasked with transitioning to virtual events, they felt like there were three major hurdles to overcome:
1 - Being sure that attendees would understand the virtual instructions to access the event
For their latest event, Project Morry knew their audience spanned a wide range of ages, so they were worried about the technology challenges they might face. Ensuring the virtual platform they chose was user-friendly was key, and Cadence was the best fit for them. Beyond that, they implemented assets like user-guides and ‘know before you go’ emails that got sent to their audience to ensure that everyone knew where to be and what to click to get connected.
2 - Ensuring that the audience would be engaged through a computer screen
Project Morry really enjoyed implementing a virtual photo booth at their latest event with Cadence partner, Brandmatic. Gumaer mentioned this also created great marketing content after the event.
3 - Successfully incorporating live & pre-recorded content that had live appeal
Gumaer wanted to ensure that their event wasn’t just a long, one-sided presentation. For this reason, the event leveraged a VIP reception in a breakout room to connect the executive directors, honorees, and attendees with one another. Gumaer also mentions how using breakouts for a “Digital Table” was very effective, as well. Like coming together at a dinner table at a live event, these digital tables were turned on before and after the event to encourage small group conversations.
The Pros of a Virtual Event
Geisinger and Gumaer reflect upon all the unexpected pros of having a virtual fundraising event.
Allowing guests to join from anywhere to support the cause
When you’re hosting a live event in a specific city, it really narrows your audience. When hosting a virtual event, attendees can join from anywhere in the world to support the cause. Project Morry found this to be true at their latest event.
Offering a lower ticket price can allow for more attendees
By cutting down on food, beverage, and venue costs, you can implement a lower ticket cost. This can widen your audience greatly.
Creating content that can be used afterwards for marketing
Organizers can repurpose replays or marketing materials from the event. The event can also last much longer than just the one day it would be if in-person. Organizers can even offer a post-event package. This way, attendees can take in the content on their own timeframe.
What’s Next for Fundraising Events
With all this said, there’s still a lot to consider when moving forward with events in the non-profit sector.
The hybrid concept
Incorporating both virtual & live formats is a great marriage of old and new. Like mentioned above, the virtual element really helps expand the audience which in the non-profit world is so valuable.
Building event momentum
Incorporating the virtual elements to in-person events can also be valuable. For example, setting up event page in days leading up to event can help build the hype and get people ready for what’s to come.
Continuing to reach an audience inside & outside venue walls
Offering more ticket and sponsorship options will create even more opportunities for these non-profits to raise money for their causes.
Love the look of the session’s video? Explore what Cadence and its partners can do for your event’s branding and flow, and book a demo today!