Dear Cadence Clara is Cadence's way of answering pressing customer questions while giving event industry advice that can be used everywhere, not just on our platform. Cadence Clara is here to help!
Dear Cadence Clara,
My event has such amazing speakers that we worked so hard to get. They have their own profiles, but they're looking generally uninteresting and cluttered. We are so excited to have these incredible people on board, but I feel like attendees aren't going to appreciate their expertise with how our pages are currently set up! What do I do?!
Speaker Stressed Sara
Dear Speaker Stressed Sara,
Have no fear! This is a problem the industry has seen a lot of, especially after the major shift to virtual. While it was pretty easy to promote your speakers at in-person events with hand-out materials, networking events, and increased engagement, it's much harder to garner the same effect when your event is completely virtual.
It's important to prioritize aesthetics in this case. Of course, when highlighting your speakers, you want to make sure you get all of their pertinent information loaded up, but if it's too long and monotonous, the information won't matter! Your attendees won't want to read all of that, either way! So make sure you're sticking to the highlights. If things start looking too crowded, go back & trim some fat - it will make a world of difference.
Unfortunately, what's not so much in your hands is the layout of the platform you're using. That's where Cadence has got you covered. You want to make sure your speakers profiles are engaging, and beautifully designed, and that's what we do best. Our speaker profiles are clean and draw the eye to important information, such as ways to connect, a speaker's schedule, and their materials. All while ensuring that your attendees are never overwhelmed with info and always get to know your speakers the right way.
Hope that helps! If you're interested in using Cadence for your event, reach out! We've got an amazing Customer Success Team always ready to jump in and give you all of the best Cadence tips & tricks.
Cadence has updated our Speaker Profiles to lend the best visibility to each of your speakers at your event. Highlight important speaker information, their schedule, and ways to connect with them in the most beautiful, engaging way possible. Learn more about Cadence here.
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